Hero+Campaign



 The HERO Campaign for Designated Drivers

 The HERO Campaign is a non-for-profit corporation, dedicated to promoting designated driving and preventing drunk driving tragedies nationwide. This foundation raises money to advertise the danger in drunk driving, and the importance of having a designated driver. Members of this campaign display promotional posters and decals at restaurants, bars, taverns, schools, workplaces, churches, and civic association. There also blue and gold "HERO Ribbons" available for personal display. To promote sober driving, The HERO Campaign asks restaurants and bars to serve free non-alcoholic drinks to the designated driver. They are also asked to display the promotional posters and hand out campaign cards and ribbons. This foundation accepts donations in order to spread the word of drunk driving tragedies, and how to prevent future ones.

 The HERO Campaign is located in Somers Point, NJ, but reaches people across the nation. If interested, you can make a donation online, over the phone, or even by mail. There is also an annual Memorial Golf Tournament, which you can be a part of. If you do not wish to donate, but do want to be a part of the organization, you can organize a HERO Campaign in your area by contacting the foundation.  HERO Campaign Contact Info:  Phone: 609-272-0100, Toll free 1-866-700-4376  Email: info@herocampaign.org Mail: The John Elliot Foundation, PO Box 700, Somers Point, NJ 08244

 Overall, I believe this campaign is pretty effective. It focuses on making people aware of the risks involved in driving drunk, and encouraging designated drivers. The HERO Campaign has some really clever ways of reaching out to people. Seeing the campaign posters at a bar can be a reminder to find a sober driver. It also has appealing perks for those deciding to be the designated driver. These are great ways to promote safe and sober driving, but there are always areas to improve. These promotional posters are only displayed in businesses, schools, and organizations that are apart of the campaign. Something as important as reinforcing sober driving, should be shown everywhere possible. They are doing a good job getting the word out, but could do even more advertising to reach more people.

 -Michele VB